The Basics of Video Production

Video production involves creating a final video piece that can be used to convey a brand message, highlight product features and benefits, explain how a service works or help a potential customer understand what your business offers. This process can include planning, writing a script and shooting the footage that will be edited to create a completed video. It may also involve other elements like lighting, sound recording, special effects and graphics overlays to create a polished finish.

The first step of any video production process is to define the overall goal for the project. Are you trying to drive website traffic, build brand awareness or generate leads for a specific product? This big picture goal should guide all other decisions and help you determine what type of video is needed to achieve your desired outcome.

From there, you can break down the video production process into smaller steps to make sure all necessary components are being covered. In general, this includes researching the audience, the target demographic and where the video will live. For example, if you’re creating a video video production melbourne for social media, it’s important to know the platform’s algorithm and functionality as well as the average viewing time for each type of video on that platform (i.e., Facebook feed videos — 15 to 90 seconds; Instagram – 30 seconds; TikTok — 15 to 60 seconds).

Before beginning any filming, it’s crucial to have a script that is concise and clearly communicates the desired message for the video. This will help guide the story and the scenes that are shot to ensure that all of the information in the video is being accurately conveyed. The script should be approved by the client before moving to production.

During the filming phase, it’s essential to have a director and crew that can execute the creative vision and production needs of the project. The producer will coordinate all of the logistics leading up to and on the day of filming, which includes sourcing the appropriate sized production crew and talent as well as renting all the necessary equipment. During the shoot, they’ll direct and serve as the field producer on set to help keep everything running smoothly, on schedule and on budget.

Once the video is filmed and edited, the last step is to render it into an appropriate format for the desired platform or channel. This can include preparing it for uploading to YouTube, adding captions for deaf or hard of hearing viewers and formatting it into different video aspect ratios depending on the platform and viewer needs. It’s also important to have a way to track the performance of your video after it has been published so you can measure its success and identify any areas for improvement. For this, you’ll want to use a video analytics tool that integrates with the platform on which the video is being hosted. For example, Wistia has integrations with several popular video platforms.